2. Information Collection Practices
2.1. Types of Information Collected
(a) Traffic Data Collected. We automatically track and collect the following categories of information when you visit our Website: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Website; and (4) types of web browsers used to access the Website (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Website. We also use “cookies” to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, and to store your password so you do not have to re-enter it each time you visit the Website.
(b) Personal Information Collected. In order for you to access certain premium, services and to purchase products or services that we offer via the Website, we require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); (2) Financial Data (such as your account or credit card number); and (3) Demographic Data (such as your zip code, age, and income). Any information that you provide to us in any communication may be collected as Personal Information.
2.2. Uses Of Information Collected
(a) Blueguards Use of Information. We use Contact Data to send you information about our Blueguards or our products or services, or promotional material from some of our partners, or to contact you when necessary. We use your Financial Data to verify your qualifications for certain products or services and to bill you for products and services. We use your Demographic Data to customize and tailor your experience on the Website, displaying content that we think you might be interested in and according to your preferences.
(c) User Choice Regarding Collection, Use, and Distribution of Personal Information. You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Website; however you will not be able to access and use those portions of the Website that require your Personal Information. If you do not wish to receive information and promotional material from us or from some of our partners, you may select the appropriate “opt-out” option each time we ask you for Personal Information.
3. Confidentiality and Security of Personal Information.
We shall not be liable for any loss, misuse, or alteration of Personal Information resulting from acts or events beyond our reasonable control.
3.2. Lost or Stolen Information.
You must promptly notify us if your credit card, identification name, or password is lost, stolen, or used without permission. In such an event, we will remove that credit card number, identification name, or password from your account and update our records accordingly.
3.3. Third Party Websites.
The Website contains links to other websites. We are not responsible for the privacy practices or the content of such websites.